El's Coffee
Graphic Designer — El's Coffee Group · 2023–2024
Created Instagram content blending promotional, educational, and entertaining elements to engage coffee enthusiasts and casual social media users.
Project Description
El's Coffee is a coffee shop group that needed Instagram content to engage both coffee enthusiasts and casual social media users. The design blended promotional, educational, and entertaining elements.
Process
- 1
Brand and competitor research in the F&B social media space.
- 2
Content-pillar planning covering promo, education, and entertainment.
- 3
Visual style exploration aligned with El's Coffee brand identity.
- 4
Instagram feed and story template design.
- 5
Ongoing iteration based on engagement trends and campaigns.
Solution I Provide
Cohesive Instagram feed aesthetic with recognizable brand elements.
Flexible templates for menus, promotions, tips, and stories.
Engaging visuals that appeal to coffee lovers and casual audiences.
Campaign-ready assets for new product launches.
Results
Improved Instagram engagement through consistent, appealing visuals.
Faster turnaround for promotional and campaign content.
Stronger brand recall among followers and coffee enthusiasts.