Hi I'm Daffa 👋

I design dashboards, apps, and landing pages that convert.

UI/UX Designer with 5+ years of experience crafting high-converting interfaces for fintech, SaaS, education, and consumer brands.

Selected Work

Projects that shipped.

A mix of dashboards, mobile apps, landing pages, and brand systems built for global clients.

Priority HireDashboard

Priority Hire

Designed user interfaces and conducted end-to-end UX research for a platform connecting elderly individuals and people with disabilities with qualified healthcare workers across Australia.

Priority Hire
FundYourFXWebsite Landing Page

FundYourFX

Designed and developed a high-converting landing page for a proprietary trading firm, focused on enhancing user acquisition and conversion rates.

FundYourFX
FunderBluWebsite Landing Page

FunderBlu

Managed the end-to-end design including UX research, wireframing, UI design, prototyping, and developer handoff. Created design systems and animated 3D hero banner assets.

FunderBlu
Aventa RealtyWebsite Landing Page

Aventa Realty

Led the end-to-end design process for a Dubai-based property company, focusing on property discovery and lead generation while maintaining a premium brand presence.

Aventa Realty
Maison LevoirE-Commerce

Maison Levoir

Delivered end-to-end UI/UX for a premium e-commerce fashion brand, from user research and wireframing to high-fidelity UI design and Shopify handoff.

Maison Levoir
Ocean ProsperityWebsite Landing Page

Ocean Prosperity

Designed and delivered end-to-end UI/UX from research and information architecture to prototyping and developer handoff, preparing comprehensive design documentation.

Ocean Prosperity
Marina Bay SandsWebsite Landing Page

Marina Bay Sands

Conducted user research, created designs tailored to user needs, and performed usability testing for the Marina Bay Sands website project.

Marina Bay Sands
MyFirstSkoolWebsite Landing Page

MyFirstSkool

Redesigned the website into a modern, colorful, and engaging platform tailored to parents and children, focusing on intuitive navigation and brand alignment.

MyFirstSkool
Great Eastern Life SGWebsite Landing Page

Great Eastern Life SG

Redesigned key pages and built a cohesive working prototype aligned with the brand identity, collaborating closely with cross-functional teams.

Great Eastern Life SG
Far East OrchardWebsite Landing Page

Far East Orchard

Led the revamp from start to finish, defining design directions aligned with brand identity and iterating based on stakeholder feedback.

Far East Orchard
LittleSkoolWebsite Landing Page

LittleSkool

Designed a visually engaging, user-friendly website with custom illustrations that enriched the brand's storytelling and ensured consistency across pages.

LittleSkool
SIPUMAMobile Apps

SIPUMA

Redesigned the student election information system at UIN SMH Banten, contributing to a 30% increase in voter participation through an accessible voting interface.

SIPUMA
TrackThisJobMobile Apps

TrackThisJob

Created a mobile-first job application tracker with note-taking, status monitoring, quick updates, and filtering for an efficient user experience.

TrackThisJob
OMAGAMobile Apps

OMAGA

Designed an intuitive online motorcycle taxi service application specifically for students, streamlining booking, driver matching, and trip status updates.

OMAGA
Tempat Belajar.idSocial Media Design

Tempat Belajar.id

Created educational and entertaining LinkedIn content aimed at professionals looking to gain new knowledge and skills.

Tempat Belajar.id
El's CoffeeSocial Media Design

El's Coffee

Created Instagram content blending promotional, educational, and entertaining elements to engage coffee enthusiasts and casual social media users.

El's Coffee
Experience

Where I've made an impact.

A track record of leading design across fintech, SaaS, agencies, and consumer brands.

FinPR (now WebDevStudio by IBMC)

UI/UX Designer · Fintech / Prop Trading

Oct 2025 – Jun 2026

Remote

  • Designed high-converting landing pages for fintech and proprietary trading firms, focusing on user trust, clarity, and conversion optimization.
  • Created and maintained scalable design systems including typography, color systems, UI components, and layout standards.
  • Implemented UI designs using WordPress, ensuring alignment between design, content structure, and business requirements.
  • Collaborated with marketing and stakeholders to translate business objectives into effective UI solutions.

NusaCrew

Freelance UI/UX Designer · Agency / Enterprise

Oct 2025 – Mar 2026

Remote

  • Designed UI and conducted UX research for web dashboard and mobile app projects at Priority Hire, a platform connecting elderly individuals and people with disabilities with healthcare workers in Australia.
  • Collaborated on the design of a landing page and e-commerce platform for Maison Levoir, a Dubai-based high-end fashion brand.
  • Designed a conversion-focused landing page for Aventa Realty, a Dubai-based property company, aimed at increasing end-user property purchase inquiries.

Vertis Digital

UI/UX Designer · Agency / Enterprise

May 2024 – Aug 2025

Remote

  • Delivered UI/UX solutions for enterprise-level clients including Marina Bay Sands, NTUC MyFirstSkool, and Great Eastern Life Singapore.
  • Conducted design research and transformed complex requirements into intuitive, user-friendly interfaces.
  • Led end-to-end UI process: research, wireframing, high-fidelity UI design, and design system implementation.
  • Worked closely with developers and stakeholders to ensure design feasibility, scalability, and brand compliance.

Coolva Technology

UI/UX Designer · SaaS / Mobile Apps

Jan 2020 – Jun 2022

On-Site

  • Designed end-to-end UI/UX for multiple SaaS and mobile products covering job platforms, ride-hailing, and election systems.
  • Improved usability and engagement by simplifying multi-step flows and refining information hierarchy.
  • Established reusable UI patterns and component standards for forms, tables, dashboards, navigation, and status states.

PT Winosa Mitra Bharatadjaya

UI/UX Designer Intern · IT Consulting / SaaS

Aug 2022 – Nov 2022

Hybrid

  • Redesigned xdemia.com, an education-focused social media platform, improving usability and interface clarity.
  • Identified user experience issues and delivered structured UX reports.
  • Collaborated with cross-functional teams on dashboard-based product UX.

El’s Coffee Group

Graphic & Product Designer · F&B / Consumer Brand

Jul 2023 – Mar 2024

On-Site

  • Designed store-ready visual systems for multi-outlet coffee shops, including logo refinement, packaging artwork, menus, and POS materials.
  • Created campaign-based visual assets for new menu launches and seasonal promotions.
  • Developed brand usage guidelines covering logo spacing, typography, color application, and photography treatment.

Nasi Bakar LG Group

Graphic Designer · F&B / Consumer Brand

Dec 2022 – Jun 2023

On-Site

  • Developed visually engaging content by researching color compositions, layouts, and compelling CTAs.
  • Designed and executed social media strategy across 2 Instagram accounts.
  • Grew followers from 500 to 900 within one month through design-led content.
Tools & Skills

The toolkit behind the work.

Design craft, system thinking, and delivery workflow—combined to ship at scale.

Design & Prototyping

FigmaFigJamAdobe IllustratorAdobe PhotoshopPrototypingWireframingUser FlowsHigh-fidelity UI

Design Systems

Component-based designTokens (color, typography)Documentation in FigmaUI ComponentsStyle Guides

Web & CMS

WordPress (UI implementation)Basic HTML/CSS awareness

Collaboration & Handoff

Design-to-dev workflowStakeholder reviewAsset handoff
Education & Achievements

Always learning, always building.

Bachelor of Computer Science

Universitas Lampung

2020–2024

GPA 3.69 / 4.00
GPA3.69out of 4.00

Certified Content Creator — Badan Nasional Sertifikasi Profesi (BNSP), 2025

Speaker, UI/UX Training for Computer Science Department, Universitas Lampung, 2024

Head Assistant Lecturer (Web Development, Networking, Data Structures), 2022–2023

UX Writing Introduction — MySkill, 2024

Digital Skill Fair 26 — Dibimbing.id, 2024

Google UX Design Specialization, 2024

Finalist — Gemastik 2021 Programming Competition

About Me

Hi, I'm Daffa! 👋

UI/UX Designer with 5+ years of experience designing landing pages, dashboard websites, mobile applications and digital products for fintech, prop trading, SaaS, education, and consumer brands.

Strong expertise in conversion-oriented UI, design systems, and business-driven design decisions. I translate complex briefs into clean, scalable interfaces that help teams ship faster and convert better.

UI Design (Web & Mobile)Landing Page OptimizationDesign SystemsTranslating Complex Brief Into Complex DashboardUX ResearchWordPress UI ImplementationStakeholder Collaboration
Muhammad Daffa Putra Wibowo

Based in

Bandar Lampung, Indonesia

Availability

Open to Remote · Open to Relocate

Email

daffaputrawibowo2408@gmail.com