Hi I'm Daffa 👋

I design dashboards, apps, and landing pages that convert.

UI/UX Designer with 5+ years of experience crafting high-converting interfaces for fintech, SaaS, education, and consumer brands.

Selected Work

Projects that shipped.

A mix of dashboards, mobile apps, landing pages, and brand systems built for global clients.

Experience

Where I've made an impact.

A track record of leading design across fintech, SaaS, agencies, and consumer brands.

Oct 2025 – Jun 2026Fintech / Prop TradingRemote
  • Designed high-converting landing pages for fintech and proprietary trading firms, focusing on user trust, clarity, and conversion optimization.
  • Created and maintained scalable design systems including typography, color systems, UI components, and layout standards.
  • Implemented UI designs using WordPress, ensuring alignment between design, content structure, and business requirements.
  • Collaborated with marketing and stakeholders to translate business objectives into effective UI solutions.
Oct 2025 – Mar 2026Agency / EnterpriseRemote
  • Designed UI and conducted UX research for web dashboard and mobile app projects at Priority Hire, a platform connecting elderly individuals and people with disabilities with healthcare workers in Australia.
  • Collaborated on the design of a landing page and e-commerce platform for Maison Levoir, a Dubai-based high-end fashion brand.
  • Designed a conversion-focused landing page for Aventa Realty, a Dubai-based property company, aimed at increasing end-user property purchase inquiries.
May 2024 – Aug 2025Agency / EnterpriseRemote
  • Delivered UI/UX solutions for enterprise-level clients including Marina Bay Sands, NTUC MyFirstSkool, and Great Eastern Life Singapore.
  • Conducted design research and transformed complex requirements into intuitive, user-friendly interfaces.
  • Led end-to-end UI process: research, wireframing, high-fidelity UI design, and design system implementation.
  • Worked closely with developers and stakeholders to ensure design feasibility, scalability, and brand compliance.
Jan 2020 – Jun 2022SaaS / Mobile AppsOn-Site
  • Designed end-to-end UI/UX for multiple SaaS and mobile products covering job platforms, ride-hailing, and election systems.
  • Improved usability and engagement by simplifying multi-step flows and refining information hierarchy.
  • Established reusable UI patterns and component standards for forms, tables, dashboards, navigation, and status states.
Aug 2022 – Nov 2022IT Consulting / SaaSHybrid
  • Redesigned xdemia.com, an education-focused social media platform, improving usability and interface clarity.
  • Identified user experience issues and delivered structured UX reports.
  • Collaborated with cross-functional teams on dashboard-based product UX.
Jul 2023 – Mar 2024F&B / Consumer BrandOn-Site
  • Designed store-ready visual systems for multi-outlet coffee shops, including logo refinement, packaging artwork, menus, and POS materials.
  • Created campaign-based visual assets for new menu launches and seasonal promotions.
  • Developed brand usage guidelines covering logo spacing, typography, color application, and photography treatment.
Dec 2022 – Jun 2023F&B / Consumer BrandOn-Site
  • Developed visually engaging content by researching color compositions, layouts, and compelling CTAs.
  • Designed and executed social media strategy across 2 Instagram accounts.
  • Grew followers from 500 to 900 within one month through design-led content.
Tools & Skills

The toolkit behind the work.

Design craft, system thinking, and delivery workflow—combined to ship at scale.

Design & Prototyping

FigmaFigJamAdobe IllustratorAdobe PhotoshopPrototypingWireframingUser FlowsHigh-fidelity UI

Design Systems

Component-based designTokens (color, typography)Documentation in FigmaUI ComponentsStyle Guides

Web & CMS

WordPress (UI implementation)Basic HTML/CSS awareness

Collaboration & Handoff

Design-to-dev workflowStakeholder reviewAsset handoff
Education & Achievements

Always learning, always building.

Bachelor of Computer Science

Universitas Lampung

2020–2024

GPA3.69out of 4.00

Certified Content Creator — Badan Nasional Sertifikasi Profesi (BNSP), 2025

Speaker, UI/UX Training for Computer Science Department, Universitas Lampung, 2024

Head Assistant Lecturer (Web Development, Networking, Data Structures), 2022–2023

UX Writing Introduction — MySkill, 2024

Digital Skill Fair 26 — Dibimbing.id, 2024

Google UX Design Specialization, 2024

Finalist — Gemastik 2021 Programming Competition

About Me

Hi, I'm Daffa! 👋

UI/UX Designer with 5+ years of experience designing landing pages, dashboard websites, mobile applications and digital products for fintech, prop trading, SaaS, education, and consumer brands.

Strong expertise in conversion-oriented UI, design systems, and business-driven design decisions. I translate complex briefs into clean, scalable interfaces that help teams ship faster and convert better.

UI Design (Web & Mobile)Landing Page OptimizationDesign SystemsTranslating Complex Brief Into Complex DashboardUX ResearchWordPress UI ImplementationStakeholder CollaborationUI Design (Web & Mobile)Landing Page OptimizationDesign SystemsTranslating Complex Brief Into Complex DashboardUX ResearchWordPress UI ImplementationStakeholder Collaboration
Muhammad Daffa Putra Wibowo

Based in

Bandar Lampung, Indonesia

Availability

Open to Remote · Open to Relocate

Email

daffaputrawibowo2408@gmail.com