Far East Orchard

Project Description

Far East Orchard is a property development brand in Singapore. The website revamp required defining design directions aligned with the brand identity and iterating based on stakeholder feedback to create a credible, premium digital presence.

Process

• 1

  Brand and competitor research for property development websites.

• 2

  Design direction exploration with moodboards and concept screens.

• 3

  Stakeholder reviews and iterative refinement of the visual direction.

• 4

  Full-page UI design across key property and corporate sections.

• 5

  Prototype and handoff for development.

Solution I Provide

• Premium visual direction aligned with Far East Orchard's brand identity.

• Property showcase layouts optimized for project launches.

• Clear navigation and information hierarchy for investors and homebuyers.

• Responsive design maintaining quality across devices.

Results