Marina Bay Sands
UI/UX Designer — Vertis Digital · 2024–2025
Conducted user research, created designs tailored to user needs, and performed usability testing for the Marina Bay Sands website project.
Project Description
Marina Bay Sands is an iconic luxury hospitality brand in Singapore. The project focused on a website refresh for the Sands Rewards Club, requiring user research, tailored design solutions, and usability testing to serve a diverse international audience.
Process
- 1
User research to understand loyalty-program member needs.
- 2
Heuristic evaluation of the existing website experience.
- 3
Wireframing and design concepts aligned with the refreshed brand.
- 4
Usability testing with target users to validate design decisions.
- 5
Iterative refinement and final design delivery.
Solution I Provide
Refreshed loyalty-program experience with clearer rewards communication.
Improved navigation and information findability for international guests.
Designs aligned with Marina Bay Sands' premium brand identity.
User-tested prototypes supporting confident stakeholder sign-off.
Results
Improved usability findings informed a more guest-centric design.
Reduced guesswork through research-backed design decisions.
Stronger alignment between brand expression and functional clarity.