Great Eastern Life SG
UI/UX Designer — Vertis Digital · 2024–2025
Redesigned key pages and built a cohesive working prototype aligned with the brand identity, collaborating closely with cross-functional teams.
Project Description
Great Eastern Life is one of Singapore's largest insurance providers. The project involved redesigning key pages and building a cohesive working prototype aligned with the brand identity, working closely with cross-functional teams.
Process
- 1
Stakeholder workshops to align on brand and business priorities.
- 2
Content and user-flow analysis for insurance product pages.
- 3
Wireframing and page redesign focused on clarity and trust.
- 4
High-fidelity UI design consistent with Great Eastern's brand.
- 5
Working prototype for review and developer handoff.
Solution I Provide
Clearer product-page layouts that simplify complex insurance information.
Cohesive visual system applied across redesigned key pages.
Interactive prototype for stakeholder feedback and usability validation.
Design-to-dev collaboration supporting accurate implementation.
Results
Improved clarity in communicating insurance products and benefits.
Faster stakeholder approvals through a tangible working prototype.
Consistent brand expression across redesigned touchpoints.